Hello, sunshine!
I'll tell you something most wedding planners won't: diving into this industry wasn't the plan.
I didn’t spend my childhood flipping through bridal magazines. No, "I planned my best friend's wedding and just knew." I was a teenager with a knack for planning things (I'd already planned my mom's backyard wedding, taco truck and all, by the time I was seventeen), and one day I looked at my options and thought: wedding planner or lawyer.
An interesting ultimatum, I know.
That choice wasn't just about a career. It was about what I wanted to put into the world. For a long time I wrestled with whether planning celebrations could hold a candle to the "more important" work happening around me. But here's where I landed: the world is heavy, and having one full of stressed out, joyless people only makes things worse. Celebrating the good moments - really celebrating them, fully and unapologetically - is one of the most radical things we can do.
I believe that down to my bones, and I've spent years — a stint at some of the Bay Area's best venues, then hundreds of weddings of my own since founding this company in 2018 - building an entire career around proving it.
Whatever brings you joy, that's where we start.
xoxo,
AnneMarie
I'm AnneMarie Austin, and I'll be honest with you right out of the gate, because that's kind of my whole thing: I didn't grow up going to weddings. I didn't plan my own and catch the bug. I chose this industry on purpose, because I believed then (and I know now) that helping people celebrate joy is one of the most meaningful things I could do with my time.
Off-the-clock AnneMarie is raging at a concert or rewatching a horror movie. On-the-clock AnneMarie is the person who will push back when something isn't right, lose sleep over linen combinations, and show up on your wedding day more excited than you thought a vendor could possibly be.
By the end of it, we're going to be friends. That's just how this goes.
"A wedding is supposed to be a special day and sometimes all of the planning and logistics can get in the way of all that. AnneMarie was incredible about keeping our needs and wants in mind, providing alternative vendor options and ideas when needed, helping explain the process of different things, and much more. Ultimately, she gets things done."
Nicki & Ped
"We seriously couldn't have done it without AnneMarie and her team. Everything ran perfectly and we didn't have to stress about a single thing — she handled every detail with so much care and made the whole day feel effortless and fun."
Gabriela & Christian
"AnneMarie is an excellent communicator full of invaluable guidance and insights. We would not have had the A+ vendor team or taken the right things into consideration if not for her years of experience and relationships within the wedding industry."
Negien & Adam
"Her coordination skills are unmatched. From arranging trials to communicating with vendors, she took the lead while holding your hand through it all. We were all OBSESSED with her pocket itineraries — there were no questions as to where we needed to be."
Kelsey & Daniel